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Internet
Viral marketing is a marketing strategy for a product or service whereby its users feel encouraged to pass along the marketing message. Viral marketing is dependent on pass-along rate, and so it follows that if large number of people pass along something to large number of recipients, who in turn repeat the same cycle, the whole phenomenon takes the shape of viral marketing.
That job is In relation to today's e-world, the concept of viral marketing takes its cue from phenomenal success of Hotmail in late nineties. Between July, 1996 when it was launched and Feb 1999, Hotmail grew at an astounding rate of a million users every month to reach 30 million members in just 2-1/2 years.
Venture capitalist Jurvetson, who funded Hotmail was to later compare addiction to Hotmail with the virus that causes sneezing, for he learned that each sneeze released 2 million particles.
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Before Hotmail there was no concept of virtual mailbox. Emails were received and stored in mailbox that would reside on computer hard-disk. It was inconvenient because it ate away disk-space. Hotmail changed the scenario. Since it was free, people rushed in to sign for Hotmail, thus beginning a prolonged spell of viral marketing.
To be a hotmail member soon became an addiction. Even small-time email users queued in. As time wore on, owning Hotmail account became ultimate recognition of having 'arrived' on the internet. Such an absolute co-option wasn't witnessed before, such was the power of Hotmail's viral marketing.
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