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Web Resources
Since the Internet is all too crowded, and TV and radio is too expensive, how else can you promote your website? Well the answer is offline promotion. Offline promotions don’t have to be expensive commercials; all you need is a little ingenuity and a watchful eye.An oddly shaped Christmas bauble with your website printed on it or an intensely colorful shirt brandishing your URL should get everybody’s attention. Make sure that the print is readable.CDs containing a few trial games and other interesting features like a free demonstration of your program, plus a link to your website should be cheap enough for frugal marketing.Button Pins and brooches have never lost their touch through the times.
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Instead of putting in just a short message, plug in your web address in your answer-phone. And during holds, make sure that the holding message contains your web address. Give the callers the idea that they can get more information faster if they log on to your website.And when clients call your landline number for information about your company, entertain their question and suggest that they get information thru the Internet should they have any other questions in the future.Offline promotions aren’t all that hard to do, but successful marketing doesn’t end offline. Make sure you have a good plan for online promotions as well.
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