If you want to get listed number one in the search engines for a keyword, then pick a keyword you want to be listed for, and then put a link to your website behind that text keyword on hundreds or thousands of websites.But, hey, not so fast. Bush's "failure" story has gone its rounds and a lot of people know about it. In fact, so many people have used this ploy that Google now has a name for it: "anchor text spamming."It's like so many things on the Internet -- what worked for a while doesn't work as well any longer.

Let's face it, using a keyword like "fish" as anchor text to your website probably won't get you the most qualified traffic. After all, "fish" has a lot of meanings -- you can even attract people just wanting learn how to play the card game Fish.Using 3-5 word anchor text keywords will always do better than one or two words. Also, vary the text, like "fish for bass tackle" or "best lake bass fishing lures" -- use your imagination. The more words and the more variations, the better your chances to get your pages picked up in the search engine results pages (SERPs). You really don't want to compete with all of the anchor text for "bass fishing.